White Paper

 

Scaling your Energy Performance Contracting business

Improving Sales and Marketing Approaches for Small- and Medium-Sized Project Developers

Published by the LAUNCH Consortium to enhance a clearer understanding of the market and stimulate best practices between project developers and end-clients, the White Paper highlights tried and tested approaches for small- to medium-sized project developers aiming to gain traction.

This White Paper is a managerial decision-making resource for small and medium-sized project developers looking to improve deal closure and facilitate pipeline growth for Sustainable Energy Assets (SEAs) in Europe.

In more detail, the White Paper discusses the pivotal role EPCs will play in the future of the SEAs project development market. It explains the benefits of different contract types such as Energy Service Contracts to Shared Savings vs Guaranteed Saving Models, from a project developer’s perspective. It then offers insight into growing target markets and customer types, while detailing sales process and methods for developers to decrease risk from uncertain leads through a structured sales and marketing practice.


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